Store Name? Danner at Union Way

Where are you located?

Union Way -- a new indoor shopping experience in Portland, Oregon. It's a covered alley with a number of boutiques that connects the city's iconic Ace Hotel and Powell's Books in downtown Portland. The official address is 1022 W. Burnside Street, Portland, OR 97209.

A little about your store?

Since 1932, Danner has crafted premium boots to the highest quality standards. The brand relocated from Chippewa Falls, Wisconsin to Portland, Oregon in 1936. Since then, the Pacific Northwest has been the ultimate proving ground for our boots. Danner has developed a loyal customer base over the last 80 years, and we now see a new generation starting to rediscover quality and recognize and appreciate American craftsmanship. Danner at Union Way is a carefully curated store that pays homage to the brand's legendary quality, craftsmanship and roots in the Pacific Northwest. We stock the store with other premium brands that compliment our boots and heritage in the outdoors. Style, comfort, durability and American craftsmanship are all considered when selecting vendors to sell alongside our boots.

What kind of customer do you get?

Danner at Union Way attracts a diverse customer base. The store is located in the heart of downtown Portland and adjacent to Powell's Books, which brings in many domestic and international travelers. In addition, local brand loyalists are excited to shop our Portland-made Stumptown collection, premium work boots and hiking boots. From time to time, we feature Japanese styles, brand collaborations and other limited-edition styles.

What other brands do you carry?

Most brands we carry are made in USA. We also carry other local Oregon brands such as Pendleton, Field Notes, Beckel Canvas, Wood & Faulk and Shwood Sunglasses. Others include Topo Designs, Taylor Stitch, Juniper Ridge, Rising Sun, West America by Woolrich, Case Knives, Zippo, Dickies 1922, New England Shirt Co., Fairends and many more.

Favorite Iron & Resin product you carry?

The Rancho Flannel. It's great to layer under a thicker jacket or over a hoodie, or wear open as a shirt jacket over a tee. In a word -- versatile. For spring/summer we're loving the Coaster Shorts. They're perfect for warm days on the mountain, at the coast or at a backyard BBQ.

Any exciting news?

We just got our spring/summer 2014 styles in the store, including the new Mt. Tabor series -- Portland-made oxford shoes, straight out of the Danner factory: Mt. Tabor Series

Events happening?

Danner at Union Way is pretty good at throwing a party. We've had a few great bands play in the store: Denver, Houndstooth, The Lonesome Billies, Vetiver and Jamestown Revival. We've also sponsored local events such as The 1 Moto Show -- an annual custom motorcycle show that highlights built, preserved and restored motorcycles. A few upcoming events include:

June 5 - Union Way Block Party: All the stores in our little neighborhood including Steven Alan, Self Edge, Will Leather Goods, Marine Layer and others are having a big party with food, drinks and music.

Aug 1-3 -- Pickathon: We're sponsoring an indie roots music festival called Pickathon that takes place every summer on Pendarvis Farm, just outside of Portland. This year's lineup includes Nickel Creek, X, Blind Pilot, War Paint, War on Drugs and more. Should be a good time!

Anything else you would like to add? Check us out on Instagram: @danner_unionway


June 02, 2014

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