A short while back, we had the pleasure of attending and vending Wheels and Waves '26. It's a gathering of people who have chosen to live differently. On two wheels, in the water, and somewhere in between. Born out of Biarritz, France, this annual celebration brings together motorcycles, surf, skate, BMX, art, and music in a way that doesn't feel curated so much as it feels inevitable. Fifteen editions in and the flame hasn't dimmed. If anything it burns hotter. The people behind it built something rare. A space where passion isn't performed, it's just lived out in the open air along the Atlantic coast for five days straight.

For a brand like ours, being part of Wheels and Waves isn't a marketing decision. It's a natural one. Iron and Resin was built on the same values that make this event worth traveling across an ocean for. A deep respect for craft, a love of the open road, and a genuine belief that the best things in life happen when like minded people end up in the same place at the same time. We didn't attend as spectators. We showed up the way we always do, present, engaged, and right in the middle of it all. The photos and footage say the rest.