What’s the old adage? You don’t lose if you get knocked down; you lose if you stay down. Well, I’m here to tell you, the sucker punch that was 2020 may have kicked us in the teeth. And maybe even delivered a few swift kicks to the ribs while we were down. But we’re not ones to stay down. In fact, the challenges that came this year put things into plain view, providing the kind of perspective you gain only when shit gets real.
Rather than lay down for the count, we took a short breather, shook it off and made the choice to get up swinging. We made some tough decisions around how our business was structured, trimmed some fat and got busy getting back to basics. Back to making only the kind of stuff that we’re proud to own and wear. Uncompromising quality stuff that lasts.
We started this brand because we were tired of the disposable garbage so many brands were pedaling to us. Somewhere along the way we found ourselves listening to too many voices and trying to satisfy all of them. I felt like we were starting to lose our way. 2020 gave us the excuse we needed to hit the reset button.
We’re a small brand. Much smaller than most folks realize. I like being a small brand. It gives us a sense of freedom to do things our own way. To flip the bird to the conventional. But it also means you put everything on the line. And sometimes you take it in the teeth. But if you’re passionate about what you do, no amount of beat down will keep you down.
We just launched our Fall + Winter 2020 Collection. It’s the result of honest hustle and passion by a small team that loves what they do and wants to share it with the world. Thank you for following along on this crazy journey with us. We can’t wait to show you what we’ve been up to.
Iron & Resin