Going out to produce content for a brand isn't as glamorous as it may seem, that's why here at InR we use our trips as an excuse to get out of the office and to get as much stoke as we can with our time. For this occasion we make it a quick surf up the coast with a side of scrambling our muddy backroads. Scroll through to get a quick little Behind The Scenes of what goes down when you get our crew of hooligans in the mix.
After weeks of planning we finally had the perfect day to shoot that aligned with everyone's schedule...the perfect day until we were hit with gloomy weather and a slight drizzle, less than ideal on a campaign for sunglasses... So it goes, instead of packing up we did what we could with what we had and used the rest of our time chasing waves.
Mud pits, the upside of the wet weather...we made sure to take advantage of a few soupy ones off of our favorite backroads. Pulled out the tool roll at one point for a quick fix on one of the bikes, not too uncommon for one of our shoots...Not sure if that's a reflection of our moto mechanic knowledge or what...but at least we were prepared to make the fix!
Interested in learning more on the products featured from this trip?
Check out a few from the Shwood x Iron & Resin Collection below.
Above imagery from Alan Mendenhall, Tommy Tatham and Jonny Bourgault