We sat down with the legendary Jim Russi, one of the photographers at the forefront of developing surf photography into what it is today.

the miles ahead are for a reason. sure, they seem like a lot, but why shouldn’t they? they liven that path further and further, to stretch the road to nowhere a bit more and create purpose. so go further, take that extra step, continue on forward. because when we get there and look back, we’ll know why.

“A place can have influence over you, what you do, your actions, your lifestyle, and how you think, and I get so much inspiration from this place."

the best things in life are those simple things. you know, it's those last light surfs with friends, ripping down the endless winding back roads with a cool breeze to keep you company, charging that trail knowing damn well you're going to eat shit, or simply the way the fire seems to bring out the best stories from all of us. these are the simple things that make us ask, why not run it back?

where would we be without the skating cement slabs like maniacs, spinning punk rock tape decks until dawn, be undistracted by 5G connected smartphones, the analog days at their finest. Monday's hangover cure has arrived for your burning eyes.

the best things in life are those simple things. you know, it's those last light surfs with friends, ripping down the endless winding back roads with a cool breeze to keep you company, charging that trail knowing damn well you're going to eat shit, or simply the way the fire seems to bring out the best stories from all of us. these are the simple things that make us ask, why not run it back?

If you've looked at heavy-duty outerwear, you may have come across jackets made of waxed canvas. With all the cheap polyester and vinyl options out there, this heritage fabric has fallen out of favor with some, but not with us.

Don't miss out on your chance to save 30% off select Iron & Resin goods from this past spring & summer seasons! That's right, it all ends August 31st at midnight! Plus, goods are moving fast. Happening online and in-store only.

look, there’s no reason to make this more complicated than it is. the last thing you should have to worry about is emailing back and forth with a rep just trying to place a simple order. well, we’ve got some good news. starting today we decided to cut out the middle man. that’s right, in just a few easy steps you’ll be able to shop our website with wholesale pricing.

just because summer is coming to a close doesn’t mean the good times have to stop with it. the days of sweltering surf sessions and the sun lingering above the horizon may be dwindling, but that doesn't mean there isn’t much to look forward to. between cooler riding weather, winter swells, and some killer upcoming gear there’s plenty of good ahead.

hometown has been on our mind a lot lately. it’s important to remember your roots. to remain true to the place you come from, how you were raised, the friends and family you built over the years. well, we wanted to make a playlist as diverse and vibrant as our beautiful hometown of Ventura, CA. from new to old; waves to trails; this is a collection of poetry and vibration that reminds us of home.

Ventura has always been an eclectic mix of families and carries that historic nature to this present day. it’s rough around the edges, eccentric, and the last of its kind. many people that you meet here we born in Ventura, their parents were too, and most likely their grandparents as well. it’s a town built from family traditions and hard-work passed down with meaning and purpose.